Car subscriptions: is this the future of mobility for generations Y and Z?

The way people view mobility is changing. For younger generations, particularly Generation Y (Millennials) and Generation Z, owning a car is no longer a life goal. Instead, they tend to favor mobility solutions that are more flexible and adaptable.

In this context, car subscription emerges as a valuable alternative, offering flexibility, convenience, and sustainability.

In this article, discover:

• Why Generations Y and Z are redefining mobility.
• The key benefits of car subscription.
• How Drivalia is shaping the future of mobility.

Keep reading and discover how car subscription services can transform our thinking about mobility and deliver practical advantages.

1. A shift in mindset: what are young people looking for in mobility?

Generation Y (Millennials, 1980-1995) and Generation Z (1996-2010) grew up with technology at their fingertips and a consumption mindset centred on access rather than ownership.

Services like Spotify and Netflix have shown that access is more convenient than ownership, and the same principle applies to mobility. With monthly car subscription services, you can use a vehicle without owning one.

These generations are also more conscious of the environmental impact of their choices and prioritize sustainable practices. When given the choice, they opt for solutions that minimize their ecological footprint.

«The Oliver Wyman study highlights that 95% of Gen Z members are willing to pay more for sustainable products, a significantly higher proportion than about one-third of the overall population. This demonstrates Gen Z's strong commitment to sustainability, surpassing other generations in their willingness to invest in eco-friendly choices.» Source: Oliver Wyman Forum

Flexibility and convenience are non-negotiable—young consumers want solutions that adapt to their dynamic lifestyles and eliminate bureaucracy.

Generations Y and Z seek flexible, technology-driven solutions without the need for ownership

2. How does urban and remote work influence the appeal of car subscriptions?

«Younger drivers are more likely than older age groups to favour a subscription service for cars over ownership, according to new research from Deloitte.»: Source: Delloitte

Millennials and Generation Z increasingly prioritize access and flexibility over ownership.

In mobility, this behavior reflects a reduced need for car ownership, especially as remote and hybrid work models reduce daily commutes.

For many young professionals, a car is no longer an essential asset. Instead, mobility is viewed as a service. Why pay the high costs of purchase, maintenance, and taxes when you can pay only for usage and adapt the service to your needs?

This is where the car subscription model shines: offering an adjustable experience without long-term commitments.

3. What are the benefits of car subscriptions that attract generations Y and Z?

To understand why car subscriptions are such an attractive solution for Millennials and Generation Z, here are three key benefits.

The advantages of car subscription rental services

Cost predictability and simplicity

One of the main advantages of car subscriptions is predictable costs. With a fixed monthly fee that covers insurance, maintenance, and taxes, users can better manage their finances and avoid unexpected expenses.

This is particularly convenient for young people who value a hassle-free solution with no surprises related to car ownership.

Integrated technology and ease of use

Another benefit is the integration of technology. The entire subscription process can be managed from a smartphone, making it easy to choose a car and handle day-to-day service management.

This digital convenience appeals to time-conscious generations who prefer to avoid bureaucracy.

Freedom and flexibility

Car subscriptions allow users to adjust their vehicle type according to their changing needs. Whether for urban use, business travel, or leisure trips, the subscription service always offers a suitable option.

The ability to switch vehicles or cancel the service without penalties is a key factor for these generations, who avoid long-term commitments.

4. How do car subscriptions reflect the consumption trends of generations Y and Z?

"Vehicle subscriptions appeal to younger consumers because they provide flexibility and choice. They offer the advantages of having your vehicle without the disadvantages of ownership", says Jamie Hamilton, automotive partner at Deloitte.

Shared economy and access-based consumption

Generations Y and Z grew up with the sharing economy. Platforms like Uber and Airbnb exemplify how access rather than ownership integrates into everyday life.

Car subscription is a natural extension of this trend, reflecting values of convenience and flexibility.

Preference for practical solutions

These generations appreciate streamlined, digital processes. Features like 100% online management and zero bureaucracy make car subscriptions highly appealing.

They also value sustainable options and favor brands that emphasize eco-conscious alternatives.

For example, Drivalia’s car subscription service demonstrates that mobility can be practical and environmentally responsible.

By promoting a circular economy, Drivalia maximizes vehicle usage efficiency, reducing the need for individual car ownership. This approach aligns with global objectives like the European Green Deal.

At Drivalia, we focus on sustainable mobility as a key driver of innovation

5. How does Drivalia’s car subscription service meet the mobility needs of generations Y and Z?

Drivalia leads this new mobility paradigm with its 100% online service: Drivalia CarCloud.

Through innovation and digitalization, we provide a transparent service aligned with the dynamic and tech-savvy lifestyles of Generations Y and Z.

Check the advantages of our monthly car subscription service:

Flexible and 100% digital mobility

Drivalia CarCloud offers:

• Convenience: cancel anytime without penalties after a minimum 30-day period.
• Flexibility: switch between vehicles, update conditions, or pause your subscription whenever necessary.

Special Offers: take advantage of ongoing promotions and enjoy the freedom of a fully adjustable service.

Simple and transparent experience

Designed for convenience, car subscriptions include:

• Damage coverage: full peace of mind with included protections.
• Fixed costs: no extra charges for registration, maintenance, insurance, or taxes.
• Mileage included: enjoy 1,500 km per month at no additional cost.

This model removes the complexities of car ownership, allowing you to focus on what matters most: your journeys.

Quick and hassle-free subscription

With Drivalia CarCloud, speed is one of the core pillars of the service:

1. Choose your subscription online intuitively and effortlessly.

2. Wait for our team to contact you to confirm the details.

3. Pick up your rental car at any Drivalia mobility store in Portugal.

With a well-located network of mobility points, Drivalia ensures easy access to your vehicle, delivering a seamless and efficient mobility experience.

Drivalia is investing in the future of mobility with sustainable solutions designed to meet the needs of new generations

Final thoughts

Car subscriptions are shaping the future of mobility, especially for Generations Y and Z, who value flexibility, sustainability, and convenience.

Whether for urban use, occasional travel, or leisure trips, Drivalia offers plans tailored to your needs.

We are committed to redefining what it means to access a car, providing an experience that meets the expectations of younger generations.

Ready to experience the future of mobility? Choose Drivalia’s car subscription service and find the perfect car for your lifestyle!